EFTA00521863

A Strong Brand franchise ungaro - The brand enjoys true global recognition, with strong consumer awareness in places like the United States, Asia, the Middle-East or Latin America - This is a true brand, as opposed to a number of competitors being seen as fashion houses, a much more fickle positioning - Brand franchise has also been consistently supported by advertising contribution from the licensees - It is clearly a premium priced brand with a well-balanced positioning between the classic and the hard-fashion segments of the industry DOSSI N ADVISORY EFTA00521863