{"efta_number": "EFTA02700902", "page_count": 10, "url": "https://epstein-data.com/EFTA02700902", "pdf_url": "https://epstein-data.com/pdf/EFTA02700902.pdf", "pages": [{"efta_number": "EFTA02700902", "page_number": 0, "text_content": "REPUTATION \nCHANGER \nWE CHANGE ONLINE REPUTATIONS \nReputation Changer Action Plan \nProposal for: Jeffrey Epstein \nREPUTATION \nCHANGER \nWI [Mb. \nONLINI IWPWATIOMS \nT: \nEFTA_R1_02068577 \nEFTA02700902\n", "char_count": 198}, {"efta_number": "EFTA02700902", "page_number": 1, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nTable of Contents \nExecutive Summary \n3-4 \nReputation Analysis \n5 \nNegative Keywords \n5 \nSample Negative Web Site Listings \n5-6 \nRecommended Solution \n7 \nReputation Changer Methodology \n7-8 \nReputation Changer Monthly Process \n8 \nYour Reputation Changer Team \n9 \nCampaign Investment \n10 \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \n(0 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068578 \nEFTA02700903\n", "char_count": 628}, {"efta_number": "EFTA02700902", "page_number": 2, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nExecutive Summary \nPublic opinion is essential to anyone's success. Online search engine listings, especially those appearing \non the first results page, significantly impact the way the public perceives an individual, business, or \nbrand. There is no way to completely stop negative publicity from getting submitted online, especially \nwhen considering the sources: competitors, disgruntled employees, and other online troublemakers. \nHowever, there is a way to suppress negative listings that can render them nearly invisible. \nThat's why clients turn to Reputation Changer '\", rated the #1 Online Reputation Management Firm by \nits peers. \ncontacted Reputation Changer \nseeking full control and maintenance of Jeffrey \nEpstein's major search engine results to avoid permanent public embarrassment and the issues \nassociated with derogatory online content. \nIn this action plan, Reputation Changer TM will demonstrate our approach and process towards \nsuppressing negative information found in major search engine results for Jeffrey Epstein. Our \npersonalized solution, backed by proven technology, in-depth knowledge, and strong project \nmanagement methodology, provides Jeffrey Epstein with the following benefits: \n- Complete confidentiality. Foremost, Reputation Changer \nrespects the sensitivity and privacy \nrequired for these types of projects. Our clients enjoy the comfort and assurance of knowing their \ninformation is never released. \n- Consistent communication. We are dedicated to accurately understanding and defining our client's \nneeds. Reputation Changer '\" will work alongside Jeffrey Epstein to determine the keywords and \ninformation the generated content will address. In addition, Jeffrey Epstein will be provided with a \ndetailed monthly report on status updates and other information relaying the progress of your \ncampaign. \n- Personalized, high-quality content. Original articles, mini-sites, social media profiles, press releases, \nand blogs are generated and maintained for your company by professional creative writers. Reputation \nChanger \ndoes not \"spin\" articles and recognizes that search engines look for new and diverse \ncontent. \n- Impeccable technology and management. With over 50 years of combined experience and programs \nsuch as the Real-Time Linking SystemTM, Reputation Changer '\" can inundate search engines, catapulting \nhigh-quality, positive content to the top of every listing. We guarantee that our content will outrank the \nprior listings, and span up to the first 4 pages on major search engines including Google, Bing, and \nYahoo. \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \nCO 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068579 \nEFTA02700904\n", "char_count": 2927}, {"efta_number": "EFTA02700902", "page_number": 3, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nThe following pages provide a detailed analysis of your online listing reputation, descriptions of our \nreactive process, approach, and team, and finally, the recommended solution that may be supported by \na number of additional plan options. \nRespectfully, \n7;410fie \n04:247 \nPhilippe Han - Account Executive \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \nCO 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068580 \nEFTA02700905\n", "char_count": 651}, {"efta_number": "EFTA02700902", "page_number": 4, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nReputation Analysis \nBased on our initial call with \nthe Reputation Changer team completed a thorough \nreputation analysis for Jeffrey Epstein. We have identified the following keywords (search phrases) that \npose an immediate threat to Jeffrey Epstein. \nNegative Keywords \nJeffrey Epstein \nSample Negative Web Site Listings \nAfter searching for the keywords listed above, the following websites are returned, highlighted are the \nlistings that pose a reputational threat. \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \n(0 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068581 \nEFTA02700906\n", "char_count": 814}, {"efta_number": "EFTA02700902", "page_number": 5, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nGtx)8IL: \nma, \nSie \nW. \nvs••• \n'W ES= \nLi Cr \nr• \n• ••• \n• \nnes \n.• \nWet \n40. R. \nq•••• \nfin. \nMow. \nmr. \nOW_ 499. \nwoman 49. \n• \nMu \n.2.1.9 2 i \n49..• \nOft. . \n_ . \n9,099 \nP.m N 99b \nPao 99i. \nPalt2sen, \nPat wn \nOn we. \nGra.. \nfy Repo En1444.14iltynalal.r9P  I 461.- el Om V.9. \nn•••• \n19••••••• \n. .9.9fy foga* elm* 19 9.6 a .99•919. ..~.• \n949.. 9  •990 \nMw \n919 \nc.o./94.999r 49 ray \n9.1.1•919. wpm 999... 69 900 .-\n• JEFFREY EPSTEIN SCEIICE\n....9 199 ,9999‘.. - 9 co. \n6•• l••• \n0.10,19*.S.413.9p.,••••••,••••99q ne• tem Cgo p.m W. OS • \n9.9.• 9.90 9:091* c9, 9nire • sc -9c (San\n—\n/*Pm EP•lein \n••.9.• \nma \n.09\nSaw \nMIT \n• tn.: R. \nI Jeflrey Epilan v•-l• •, t \n• \nv•••• •••••••••• 949. &an fear e.t.a.'', rw..% \notto4.9.9 \nJae. limos \nt.99. \n• \n.94 ,9•EPONA \nINE•11;99,1•V•\n*WA W.. apre, t99•9•••••910.9 ,919.9 \nO. \nflies', 9/wary a* sae 'oars F6090 9..9 a •••• Rosa* \n▪ ••Ir. so coo irsma wry conr•say \nf \nIvo . \nw,.a \n1M. 4, \na.\n. EW. .“• .70 \n••••• \n•—a—er--..; • \nRi..n \nStWall ell:000 to !ten lbeles. \ntr.!, 9 --,9 fl at awn \nea.:4,2991-149W \n09,99. 99,90 \n.ecati.SIIEhde \n& \n• \n9r, 999n \n&XXX \nX X XX)0\n4.)SIE: \nI\nJ\ni\ni\ntc\n•\nA \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \n(0 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068582 \nEFTA02700907\n", "char_count": 1480}, {"efta_number": "EFTA02700902", "page_number": 6, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nRecommended Solution \nReputation Changer recommends that you enroll in our Reputation Clearing Action Plan TM to reactively \ncombat the negative keywords and listings listed above. Our standard program is on a month-to-month \nbasis with no long term commitment required. You have the option to pause or cancel your campaign \nat any time. \nReputation Changer Methodology \nReputation Changer understands that the information on the Internet about Jeffrey Epstein has the \npower to greatly impact perception. That is certainly the case for a product or business, as over 80% of \ncustomers research a product or service online before purchasing. Reputation Changer has developed \nproven solutions to protect, defend and sustain you or your company's image. Our proprietary \nReputation Management and Real-Time Linking System \npushes negative content about you or your \nbrand off of the first page of the major search engines and out of general public view. \nSep '10 - Mar '11 \nT:r;ie 79 \nEr; \nOur top priority is the first page of listings as research shows that 95% of web users do not search past \npage 1 of search engine results. Ultimately, the end-goal of this Reputation Changer campaign is to \noutrank and force the ne ative content currently displayed on the first page of Google and other search \nengines as far back as \ndesires, to ensure your prospects will only find positive \nreputational assets about you or your business. \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay 5t. I West Chester, PA 19380 \nCO 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068583 \nEFTA02700908\n", "char_count": 1774}, {"efta_number": "EFTA02700902", "page_number": 7, "text_content": "REPUTATION \nCHANGER \nWE CHANCE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nThe instant Reputation Changer\" receives the first payment; we will immediately start on your \ncampaign. Depending on the strength of the current listings, you may start seeing positive results on the \nfirst page of Google, Yahoo, and Bing in as early as 72 hours. \nDuring the course of the campaign, Reputation Changer will flood the first 4 pages of Google, Bing, and \nYahoo with unique, high-quality content about Jeffrey Epstein that will specifically target the selected \nkeywords, producing an overwhelmingly positive impression. Articles, mini-sites, press releases and \nblogs created by Reputation Changer \"'combined with our proprietary linking and reputation \nmanagement systems will outrank the prior listings occupying the home pages. \nWe are meticulous in our service and will take charge of analyzing and monitoring the search engine \nresults and closely track the movement and rank of our positive assets. Each month you will receive a \nreport that provides status updates and information that will help you determine if you wish to continue \nto the campaign or if you are eligible to enter our optional maintenance program. \nReputation Changer Monthly Process \nReputation Changer's actual process is proprietary. However, to help you better understand the level of \nservice Reputation Changer provides we have included a list of some of the action steps we will take \neach month for your account. Please note: This list is just a small sample of our process and most \ntechniques will not be disclosed. \n• \nResearch keywords that call the negative listings. \n• \nDetermine the number of offending listings under \nthose keywords. \n• \nDetermine the strength of the offending listings. \n• \nIdentify the age of the listings and whether new \nnegative listings are occurring under the keyword. \n• \nRegister multiple high quality mini-sites with several \npages depending on the package. \n• \nMove each site onto our worldwide network of \nindependent hosting servers. \n• \nBuild each site using a unique theme. \n• \nCreate compelling, original content for each site. \n• \nRun each site through the Reputation Changer SW \nsoftware review process'\". \n• \nSubmit each site to multiple search engines. \n• \nCreate articles for submissions to top directories \nand submit with 1 way backlinks. Each article is \nwritten by an American journalist. We do not spin \narticles. \n• \nCreate multiple press releases. \n• \nPlace strategic backlinks in each press release. \n• \nComplete a Reputation Changer SEO review of the \nrelease. \n• \nComplete a Reputation Changer Media Worthy \nreview of the release. \n• \nSubmit release to the AP and several other media \noutlets. \n• \nCreate strategic backlinks to the mini-sites. \n• \nSubmit these articles through a list of over 500 top \nonline article directories. \n• \nUtilize the Reputation Changer proprietary linking \nsystem software'\". \n• \nRelease the Reputation Changer search \ntechnology'\" to catapult the Reputation Changer \npositive listings to the top of the search engines. \n• \nGuest posts on relevant PR4+ blogs. \n• \nSyndication of content through our company owned \nmedia sites. \nApril 27, 2012 \nClearing Action Plan Estimate Expires in 30 Days \nCO 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nAccount Executive: Philippe Han \n39 West Gay St. I West Chester, PA 19380 \nOffice \nI Fax \nEFTA_R1_02068584 \nEFTA02700909\n", "char_count": 3454}, {"efta_number": "EFTA02700902", "page_number": 8, "text_content": "REPUTATION \nCHANGER \nWE CHANGE ONLINE REPUTATIONS \nJeffrey Epstein \nPROPRIETARY AND CONFIDENTIAL \nYour Reputation Changer Team \nReputation Changer will assign a dedicated team to Jeffrey Epstein. Your team will consist of highly \nskilled and expert staff, including: \n• \nAccount Executive \n• \nInternet Marketers \n• \nSearch Engine Optimization Experts \n• \nCertified Google Consultants \n• \nWeb Developers \n• \nJournalists \n• \nSocial Media Experts \n• \nPublic Relation Specialists \nThe progress of each team division will be reviewed by management on a weekly basis. Our \nmanagement team has over 50 years of combined Internet Marketing experience, and members have \nbeen hired to consult hundreds of companies worldwide, including Paramount Pictures and Comcast \nSportsNet. \nWe guarantee that within 5 business days of launching a campaign that we'll \ncreate and rank at least two (2) positive assets on the first 3 pages of Google, \nYahoo, and Bing. We further guarantee that we will create and rank at least \ntwelve (12) positive assets on the first 3 pages of Google, Yahoo, and Bing \nwithin the first 60 days of your campaign start date or you may cancel your \naccount and receive 100% of all your money back. \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \n(0 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068585 \nEFTA02700910\n", "char_count": 1453}, {"efta_number": "EFTA02700902", "page_number": 9, "text_content": "Campaign Investment \nBased on the quantity of existing negative content, the authority of the negative listings, and the \nresources needed for this campaign, the Reputation Clearing Action Plan TM will have the following \nmonthly investment: \nMonth 1: (Accelerated Suppression Phase) $7,500 for month 1; \nMonth 2: (Boosting Phase) $5,000 starting until the negative listings are suppressed to client's \nsatisfaction. \n\"Any request to pause or cancel a campaign will take up to Three (3) days to process. Any request to \npause or cancel a campaign that is submitted within Three (3) days of the start of a new billing cycle will \nnot become effective until the following billing cycle. All requests to pause or cancel a campaign shall be \nsubmitted via e-mail and sent to \nReputation Changer: \nReputation Changer, LLC, a Delaware limited liability company. \nBy: 73Ore prim \nPhilippe Han \nAccount Executive \nAddress: 39 West Gay St. \nWest Chester, PA 19380 \nApril 27, 2012 \nAccount Executive: Philippe Han \nClearing Action Plan Estimate Expires in 30 Days \n39 West Gay St. I West Chester, PA 19380 \n(0 2011. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED \nOffice \nI Fax \nEFTA_R1_02068586 \nEFTA02700911\n", "char_count": 1198}]}