HOUSE OVERSIGHT 028830 InsightsPod Financial Plan Forecast Key Assumptions The financial plan relies on certain underlying assumptions; • A gradual start since we are gathering potential customers. • The technology is not very common, therefore, educating potential clients and the public will require some time. • We are expecting steady growth once the accuracy of the platform has been demonstrated. • The technology is new and updated so there's only a minimal chance that the product immediately obsoletes. According to the assumptions and the timeline we have predicted, our first sales will be after six months. From each brand/retailer, we have assumed to earn a revenue of $25,000 to $30,000 per year. Additional revenue will be received through providing consulting services to clients, especially government sectors and political parties. In our first three years, we are projecting $400,000 in Year 1, $850,000 in Year 2 and $1.6 million in Year 3 in revenue with a 100% profit margin. We expect PR and Marketing to be our top expense. The first 2 years' payroll costs will be minimal as founding members are not taking any salary for that period of time. Page 13 I CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.