HOUSE OVERSIGHT 028819 InsightsPod Through the vast amounts of data available across social media, we not only help politicians to understand what their constituencies are talking about but also to influence people, track voters, and get them to vote. Investors who predict stock behavior by interpreting the news and public sentiment make better trades. InsightsPod can give an insight into public sentiment quickly and can aid financial institutions, as well as individuals, to make sound investment decisions InsightsPod offers advanced analytics to businesses for better marketing and product development decisions. Businesses can be aware of their product's demand, likability, strengths, and weaknesses. InsightsPod has the ability to study products and brands through social listening and customer engagement. Market Our primary market is: • Well-known businesses such as Nike, McDonalds, Starbucks. • Political parties - InsightsPod aims to provide consulting services to political parties. We can help political parties in improving their reputation and increase public following. InsightsPod aids in analyzing the data on social media and the opinions of the general public on the Internet. Likewise, individual political figures can examine the political landscape and the effects on their public image. • Government sector - This mainly involves law enforcement agencies. InsightsPod can aid LEA in tracking criminals and terrorist activities. The platform can also provide data and analyze public opinion regarding various government projects and initiatives. • Investors - Fluctuation in the stock market, global economic activities and their impacts on financial markets; all of this can be analyzed through InsightsPod. Competition Our main competitors in the market are: Page 2 I CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its