Date: Friday, December 16 2011 06:41 PM Subject: Approach Summary From: Christina Galbraith - I ZT 7 7 __- To: Jeffrey Epstein <[email protected]>; Aveckrrente: Picasso Overview_pdf.html; Untitled attachment 63876.htm; RepDef-Process-Deck_pdf.html; Untitled attachment 63879.htm; company-overview_pdf.html; Untitled attachment 63882.htm 1. Optimizing good information to push down the negative: using new content (blog, websites, press releases, public network profiles, google images, etc) and search engine optimization. Changing the Wikipedia profile. Notes Wikipedia below. 2. Eliminating the bad information using prevalence and proprietary algorithms; redirecting the way in which Google sequences your information (reassociating it with the positive content). This is called off-page optimization. 3. Eliminating personal information (social sec, tel #’s, dob, addresses etc) from all public and private directories. COMMENTS: Step 2 is critical otherwise one is just bailing water from an ongoing flood of negative press. By realigning the algorithms (i.e. reinforcing positive associations with your name and weakening the negative associations), one almost permanently seals up the water hole or at least closes it significantly. This allows for Step 1 to be a onetime project (which will take 2 to 4 months approx.), with just tweaking here and there down the road with updated content. BEST PEOPLE TO USE: You need people who eat, drink and sleep algorithms and search engine optimization. I’ve researched several companies and the most skilled, discrete, award winning and comprehensive is a company called, www.reputation.com based in Silicon Valley. See their attached docs for review. Below are bulleted key points on them: Lookup Page just creates web pages and will not solve your problem. | would serve as a liaison between you and Reputation. | would monitor their progress and provide them with all positive content that they need. They would make sure that the content has m