by encouraging parental involvement in the centers through monthly newsletters and reports, parent-teacher conferences and parental visits to, and inspections of, the centers. Although most of the marketing efforts are performed at the field level, corporate headquarters assists centers in developing marketing programs, designing campaigns, preparing marketing brochures, strengthening the brand name, identifying strategic partners, and providing advice on ways to advertise and market the programs at the local level. In addition, KLC OpCo is actively involved in teaching the staff and directors business enhancing skills, such as cost management, local marketing and customer relations. Employer-Sponsored Centers. Services that KLC OpCo provides to employers include onsite and near- site center operation, backup care, discount programs, holiday care and consulting services. KLC OpCo has dedicated sales personnel focused on expanding its presence in this market. It also markets its services through relationships with consultants, attendance and presentations with clients at trade shows, networking at conferences and through industry alliances and publications. KLC OpCo responds to requests for proposals, referrals from current clients and prospects to targeted mid-market centers for transition opportunities through mailings and networking. It also targets Fortune 1000 companies for its discount and nationwide backup care services which serve large distributed workforces. Marketing to employers or corporate sponsors largely takes place at the corporate level. KLC OpCo markets to parents through its employer sponsors and occasionally through contracted resource and referral agencies. KLC OpCo is finding that the preferred method is through electronic brochures and messages as well as dedicated websites for onsite centers and services. KLC OpCo provides hardcopy materials and promotional giveaways primarily through employer-sponsored benefit fairs and events on client camp