How to Teach the Twelve Cognitive Processes 123 hurt anyone very much. The idea of showing pain is big in values campaigns. Campaigns against drunk driving like to show students dead drivers and awful car crashes. But they miss the real point. Have the students seen their parents drink and drive or friends drink and drive? Are they dead? If not, these campaigns will have little impact since values are subconsciously held. There is a way to teach these things but it isn’t easy. Imagine that you wanted to teach teenagers not to drive drunk. You could create a simulation of drunkenness that asked students to drive drunk while not being able to hold their heads steady, blacking out from time to time, and seeing very badly. In other words, instilling a new emotion into the mix can alter values. Make people afraid of something they want to do and that fear will manifest itself when it is time to do it. Emotions can be induced into subconscious processes and decision- making through experience. Emotions can change values. There is a sense in which appreciation cannot be taught. You like it or you don’t. I have two grandsons. The 5-year-old (my daughter’s child) has announced that he doesn’t want to have anything to do with a ball. The 3-year-old (my son’s child) goes wild with excitement when he sees ballgames being played and responds excitedly when balls are given to him. What is the difference and how did this hap- pen? The difference is obvious: One appreciates the art of it and one doesn’t. How this happened is less clear, but the parenting is very dif- ferent with respect to balls in each house. There are other, biologi- cal differences as well. The 3-year-old has much taller parents and is already the same size as the 5-year-old. He is much more physical as well. So, the question is, Could we teach the 5-year-old to love balls and ballgames, and could we teach the 3-year-old to hate balls and ball- games? The answer to this is obvious. We could do this. It might