And yet, contravening all cultural and media logic, Donald Trump produced on a daily basis an astonishing, can’t-stop-following-it narrative. And this was not even because he was changing or upsetting the fundamentals of American life. In six months as president, failing to master almost any aspect of the bureaucratic process, he had, beyond placing his nominee on the Supreme Court, accomplished, practically speaking, nothing. And yet, OMG!!! There almost was no other story in America—and in much of the world. That was the radical and transformational nature of the Trump presidency: it held everybody’s attention. Inside the White House, the daily brouhaha and world’s fascination was no cause for joy. It was, in the White House staff’s bitter view, the media that turned every day into a climactic, dastardly moment. And, in a sense, this was correct: every development cannot be climactic. The fact that yesterday’s climax would soon, compared to the next climax, be piddling, rather bore out the disproportion. The media was failing to judge the relative importance of Trump events: most Trump events came to naught (arguably all of them did), and yet all were greeted with equal shock and horror. The White House staff believed that the media’s Trump coverage lacked “context’”—by this, they meant that people ought to realize that Trump was mostly just huffing and puffing. At the same time, few in the White House did not assign blame to Trump for this as well. He seemed to lack the most basic understanding that a president’s words and actions would, necessarily, be magnified to the nth power. In some convenient sense, he failed to understand this because he wanted the attention, no matter how often it disappointed him. But he also wanted it because again and again the response surprised him—and, as though every time was the first time, he could not modify his behavior. Sean Spicer caught the brunt of the daily drama, turning this otherwise reasonable, mild-mannered, proce