Se | , Tre TATA I L’Avancement Des Jeunes Du Sud’Est Inc. e Mobilize the local population e Workers technically trained for couture e Promotion of couture in Haiti e Establishment of a major element in the structure for bringing the assembly industry into the area e Strengthening of institutional structures SWOT Analysis When considering market entrance strategy for the business, there were several opportunities and threats that were considered before starting the business or investing in this Haitian industry. The SWOT analysis was based on information provided in the secondary sources (PRS Group, 2009, Schaaf, 2009, The World bank, 2006; The World Bank, 2010; Investment Overview, 2007; CFI, 2010; Economy watch, n.d.; Ozdenli & Bennet, 2007; Icon Group, 2007; Novacek et. al, 2008) STRENGTHS WEAKNESSES e Low cost of production e Lack of professionals e Possibility to outsource the services e Bad overall situation in the country e High demand for work e Dependence on the world’s aid e Tax exclusion e Corrupted environment & shadow economy e Positive legal and regulatory environment e Low literacy rate e Geographical proximity compared to China e Underdeveloped transport, city, rural, e Previous experience with foreign partners telecommunication, etc. infrastructure e Skilled professionals speak three languages e Haiti experiences many natural disasters (French, English, and Spanish). (flooding, earthquake, draught, etc.) e The country’s population is quite young (43% | ® Great dependence on foreign aid and imports under 15 years, 4% above 65 years) e Enormous rich-poor gap (1% of society owns 44% of the wealth) OPPORTUNITIES THREATS e Incorporate the best creative minds from e Unstable political situation & Reliance on Haitian Community foreign aid e Presence of financial partners to support the | ¢ Insecure country with unequal access to the new investment project police protection and security services to all e Haitian Diaspora in the U.S. is concerned people in Ha