understanding seduction in terms of observed behaviors. They have terms for social tactics that run the gamut from creating rapport, to encouraging trust, to building sexual tension, to shifting social power. But although the purpose of these social tactics is to manipulate emotion, the tactics are typically described as concretely as possible. Some PUA coaches provide long memorized "routines," but it is more common to talk about particular social actions or broader strategies. One famous PUA tactic is called the "neg." "Neg" stands for "negative hit," and one site defines a neg as "a remark, sometimes humorous, used to point out a woman's flaws." Like many PUA terms, the deeper meanings and usage vary from PUA to PUA -- but there is an especially dramatic range of meanings with "neg." Some PUAs see negs as friendly teasing: a way for the PUA to show that he is paying attention to the girl, without appearing needy or overeager. I can offer a cute example of this approach from my own life. I was sitting in a cafe with a former PUA, and he gazed deep into my eyes. "Wait a minute," he said slowly. "Are your glasses held together by epoxy? It looks like you had to repair them at the comers." "Yeah," I admitted. He grinned. "Everything about you just screams ‘starving artist,’ doesn't it.” This made me laugh for quite a while. I think it worked because he understood that I have chosen (for now) to be a broke writer -- but he also recognized the tension I feel about that choice. So this gentleman was demonstrating that he correctly discerned my priorities; that he is not bothered by a choice that makes me feel self-conscious; and that he is confident enough to tease me. Also, at a moment when I thought he might compliment my eyes, the former PUA shook up my expectations by breaking the romantic pattern. Often, effective flirting involves offering the right mixture of confidence plus charming novelty plus paying attention. Some PUAs see negs more strategically, as a way o