and family, but sometimes you have to ignore the advice of your loved ones to really make some thing happen. If you believe the impossible can be made possible, it will happen. —A.K. BROOKMIRE KILLING YOUR BLACKBERRY I’m a 37-year-old Subway franchisee owning and operating 13 stores. Been doing this for seven years. Prior to reading 4HWW I was KING at W4W (translate: work for work’s sake)! I'd never given myself “permission” to behave differently than I did as an employee in the past. 4HWW was absolutely liberating for me. I literally “caught myself’ and began the process of curing my addiction to W4W. I used to always be “on” and I was never really “present” anywhere—too busy doing the “blackberry prayer” at the dinner table instead of spending quality time with those who were present. Holidays were just a remote office for battling the e-mail tsunami. 4HWW gave me a new paradigm and I began to look at my business as a “product,” the (original) purpose of which was to provide me witha disproportionate amount of income vs. time invested personally by me—to what end? To ENJOY MYSELF and to have complete autonomy over my schedule and activities. So I got off my own back, told myself it was OK to pursue the original purpose and here’s what I did: Crunched my “always open” workweek into four days and 20 hours. I immediately began taking Mondays OFF, giving me a nice three-day weekend. (Fridays are in the “CROSSHAIRS” next!) Tuesday to Friday I work 11 A.M.-4 p.m. (20 hours per week). With the “unluxury” of time in this crunched workweek I was forced to appraise everything through the 80/20 filter and found that 50% of the 80% was pure crap and the other 50% of the 80% could be done by someone on my payroll. Great! Everything I do now has to somehow either increase sales or decrease costs otherwise “it’s someone else’s job.” You can’t be “half-pregnant,’” so when I’m “on” I’m really on and when [’m “off” ?'m off— good luck trying to contact me. I still carry portable