—JULY 11,2007 The Choice-Minimal Lifestyle: 6 Formulas for More Output and Less Overwhelm I was stressed out... over dog cartoons. It was 9:47 P.M. at Barnes and Noble on a recent Saturday night, and I had 13 minutes to find a suitable exchange for The New Yorker Dog Cartoons, $22 of expensive paper. Bestsellers? Staff recommends? New arrivals or classics? [’'d already been there 30 minutes. Beginning to feel overwhelmed with a ridiculous errand I’d expected to take five minutes, I stumbled across the psychology section. One tome jumped out at me as all too appropriate—The Paradox of Choice: Why More Is Less. It wasn’t the first time I’d seen or read Barry Schwartz’s 2004 classic, but it seemed like a good time to revisit the principles, among them, that: e + The more options you consider, the more buyer’s regret you'll have. e » The more options you encounter, the less fulfilling your ultimate outcome will be. This raises a difficult question: Is it better to have the best outcome but be less satisfied, or have an acceptable outcome and be satisfied? For example, would you rather deliberate for months and get the 1 of 20 houses that’s the best investment but second-guess yourself until you sell it five years later, or would you rather get a house that is 80% of the investment potential of the former (still to be sold at a profit) but never second-guess it? Tough call. Schwartz also recommends making nonreturnable purchases. I decided to keep the stupid pooch cartoons. Why? Because it’s not just about being satisfied, it’s about being practical. Income is renewable, but some other resources—like attention—are not. I’ve talked before about attention as a currency and how it determines the value of time. For example: Is your weekend really free if you find a crisis in the inbox Saturday morning that you can’t address until Monday morning? Even if the inbox scan lasts 30 seconds, the preoccupation and forward projection for the subsequent 48 hours effectivel