What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. —HERBERT SIMON, recipient of Nobel Memorial Prize in Economics® and the A.M. Turing Award, the “Nobel Prize of Computer Science” Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking. — ALBERT EINSTEIN I hope you’re sitting down. Take that sandwich out of your mouth so you don’t choke. Cover the baby’s ears. I’m going to tell you something that upsets a lot of people. I never watch the news and have bought one single newspaper in the last five years, in Stansted Airport in London, and only because it gave me a discount on a Diet Pepsi. I would claim to be Amish, but last time I checked, Pepsi wasn’t on the menu. How obscene! I call myself an informed and responsible citizen’? How do I stay up-to-date with current affairs? Pll answer all of that, but wait—it gets better. I usually check business e-mail for about an hour each Monday, and I never check voicemail when abroad. Never ever. But what if someone has an emergency? It doesn’t happen. My contacts now know that I don’t respond to emergencies, so the emergencies somehow don’t exist or don’t come to me. Problems, as a rule, solve themselves or disappear if you remove yourself as an information bottleneck and empower others. Cultivating Selective Ignorance There are many things of which a wise man might wish to be ignorant. —RALPH WALDO EMERSON (1803-1882) Foon this point forward, ’'m going to propose that you develop an uncanny ability to be selectively ignorant. Ignorance may be bliss, but it is also practical. It is imperative that you learn to ignore or redirect all information and interruptions that are irrelev