Reputation.com, Inc. MUTUAL NON-DISCLOSURE AGREEMENT TIIIS MUTUAL NON-DISCLOSURE AGREEMENT (this "Agreement") is made and entered into as of 20 between Reputation.com. Inc. ("Company") and ("Recipient"). . Purpose Company and Recipient wish to explore a business opportunity of mutual interest, and in connection with this opportunity. Company and Recipient may both disclose certain confidential technical and business information which the disclosing party ("Disclosing Party") desires the receiving party ("Receiving Party") to treat as confidential. 2. "Confidential Information" means any information disclosed to Receiving Part by Disclosing Party, whether disclosed in writing or other tangible form, electronic form, or orally, including and without limitation documents, prototypes, samples. Disclosing Party's plant and equipment. content included in any creative briefs, response data, analytic data, legal terms and conditions, customer profiles, product designs, business and marketing plans, third party relationships, product strategics, business metrics. website metrics, customer conversion data and any other confidential information submitted to Receiving Party by Disclosing Party. Confidential Information may also include information disclosed to Disclosing Party by third parties. Confidential Information shall not, however, include any information which Receiving Party can establish (i) was publicly known and made generally available in the public domain prior to the time of disclosure to Receiving Party by Disclosing Party: (ii) becomes publicly known and made generally available after disclosure to Receiving Party by Disclosing Party through no action or inaction of Receiving Party; or (iii) is in the possession of Receiving Party, without confidentiality restrictions, at the time of disclosure by Disclosing Party as shown by Receiving Party's files and records immediately prior to the time of disclosure. 3. Non-use and No