From: Richard Joslin Sent: Wednesday, December 3, 2014 2:36 PM To: Jeffrey E.; Brad Wechsler Subject: FW: Regan Arts I summarized open ques=ions to Phaidon accounting team below From: Richard Joslin Sent: Wednesda December 03, 2014 9:26 AM To:' ;John Murphy Subject: Regan Arts Please take a look at this — I'd like to=have a call this morning to discuss. Thanks Revenue How was 47% of list price derived? Is that contractu=l with distributor? If there is a second printing, is the 47% =ontinue to apply? Direct costs PPB - what is the derivation on a per title ba=is — cost varies per unit/ median $1.72/ title. PPB - If there is a second printing would the =er unit amount remain the same? Plant expense - what is the derivation on a per titl= basis. Please provide detail, eg development, photo, artist fees, copy ed=ting Plant expense — please confirm that if there i= a second printing then there is no incremental plant expensega Royalty — pls send some sample contracts<=o:p> EFTA_R1_01782085 EFTA02596822