From: jeffrey E. <[email protected]> Sent: Saturday, July 18, 2015 9:30 AM To: Pritzker, Tom Subject: Re: i understand the exahusted part On Fri, Jul 17, 2015 at 9:25 PM, P=itzker, Tom > wrote: <=lockquote class="gmail_quote" style="margin: . ex; or er- e t: px= ccc so i ;pa mg- e t: ex > On the plane headed to Oxford. =eed to sleep. I really like Ariana and admire her f=r what she is trying to do. The degree of difficulty is very h=gh. She's fighting several national systems, a boys club, a family with brand confusion, the disruptive world etc. I sug=ested to Ariana the idea of hiring TPO for $1.00, we would spend her money=putting together a strategic plan and then try to figure out how to execut= on that plan. Joe (the guy who I brought in to run TPO) and I discussed it after she left. We were exhausted =ust hearing her very cogent and well-reasoned description of the challenge=. Joe thinks it goes into the box labelled "too tough =9D. I suggested we think of a deal we couldn't refuse. = She wanted to speak with Benjamin about this which is fine. We left the =all in her court to come back to us. Joe is probably right, bu= I like Ariana and it's a very interesting dynamic. =C2 tjp From: jeffrey E. [mailto:[email protected] Sent: Friday, July 17, 2015 07:33 PM To: Pritzker, Tom Subject: 1 EFTA_R1_01617326 EFTA02493924