To: [email protected][[email protected]] From: Boomerang by Baydin Sent: Thur 12/19/2013 10:35:53 AM Subject: Gmail changes affecting Boomerang's Read Receipt feature Hi there Gmail (and Google Apps) just announced a new policy for loading images included in email messages. Google provides more detail on the Gmail Blog, but here's a quick overview: • Images arc now displayed by default in all cmails • Google downloads the images to their servers, screens them for any malware, and then sends them to you from their own servers • This policy applies to messages loaded through Gmail's web interface, the Gmail app on Android or iOS. If you read email through a non-Google client, such as the native mail app on iOS, these changes will not apply. • These changes will be rolling out over the next few weeks These changes will impact the way Boomerang's read receipts work in a few ways -- read on for details! By the way, if you haven't used Boomerang's read receipts before, here's a video showing how they work. First the good news - if you send an email with a read receipt to a Gmail user, the read receipt image will now load automatically. Before Google made this change, our read receipt image was blocked by default in web and mobile versions of Gmail app, unless the recipient chose to display images. You should see significantly better data while using read receipts sent to Gmail and Google Apps accounts now! Need to download Boomerang? Second, the bad news - because Google now processes the image on their own servers before displaying it to the recipient, we may not get informed if a user reads a message multiple times in the same browser or app. For the technically inclined, Google is removing the Cache-Control header as part of the processing. The first open will always be recorded correctly, but the number of opens may be undercounted, and the last time the email was read may not be updated if you sent the message to a Gmail user.