From: Sent: Friday, December 16, 2011 6:41 PM To: Jeffrey Epstein Subject: Approach Summary Attachments: Picasso Overview_pdf.html; Untitled attachment 00685.htm; RepDef-Process- Deck_pdthtml; Untitled attachment 00688.htm; company-overview_pdf.html; Untitled attachment 00691.htm ONLINE REPUTATION MANAGEMENT: A Three Pronged Approach:=o:p> 1. =font size="3" face="Calibri">Optimizing good information to push down t=e negative: using new content (blog, websites, press releases, public netwo=k profiles, google images, etc) and search engine optimization. Changing th= Wikipedia profile. Notes Wikipedia below. 2. Eliminating the bad information using prevalence and proprietary a=gorithms; redirecting the way in which Google sequences your information (r=associating it with the positive content). This is called off-page optimiza=ion. 3. Eliminating personal information (soci=l sec, tel ft's, dob, addresses etc) from all public and private dir=ctories. COMMENTS: Step 2 is critical<=i> otherwise one is just bailing water from an ongoing flood of negative pr=ss. By realigning the algorithms (i.e. reinforcing positive associations wi=h your name and weakening the negative associations), one almost permanentl= seals up the water hole or at least closes it significantly. This allows f=r Step 1 to be a onetime project (which will take 2 to 4 months approx.), w=th just tweaking here and there down the road with updated content. BEST PEOPLE TO USE: You need people who eat, drink and sleep algorithms and sear=h engine optimization. I've researched several companies and the mo=t skilled, discrete, award winning and comprehensive is a company called, <=font> = <http://www.reputation.com/> Represents numerous=fortune 500 companies <=pan style="mso-list: Ignore">• &nbs=; clients in more th=n 100 countries <=pan style="mso-list: Ignore">• &nbs=; based in Silicon V=Iley <=pan style="mso-list: Ignore">• &nbs=; Featured on CNN, W=J, Forbes, NY Times etc