S-1/A Table of Contrail businesses and financial institutions of all sizes and types and satisfy the increasing demand for more advanced capabilities. We also continue to find opportunities in developed economics to partner with financial institutions and technology providers to deliver innovative solutions to clients. We have also made strategic investments and developed key partnerships in fast-growing emerging markets such as India and Brazil where the penetration of electronic payments is lower and the use of more advanced commerce-enabling technologies is still nascent. In these markets. we have positioned ourselves to benefit from the rapid adoption of electronic payments by offering core solutions. such as merchant acquiring and card issuer processing, which we differentiate versus local vendors by utilizing our global scale, broad capabilities and deep industry expertise. In addition, we are leveraging the advanced features and functionality of the solutions we have created for our clients in developed markets to offer new commerce-enabling solutions to our clients in emerging markets that empower them with next-generation technology and capabilities to grow their businesses. We believe these imported capabilities are highly differentiated versus the often less-advanced offerings of local competitors. We employ a variety of go-to-market strategies across all of ow geographic regions basal on specific market dynamics, which can vary significantly based on the competitive landscape. the regulatory• environment, and local market preferences. In our OBS segment. we frequently partner with financial institutions through joint venture equity alliances, revenue sharing alliances, and referral partnerships to source new business leads via their retail branch networks. In some markets we also operate direct sales teams or partner with non-bank sales channels, such as independent sales agents. ISOs, ISVs. VARs, and PSPs to sell our commerce solutions t