Form S-I Table of Contrail • Ancestral diet type foods arc a subset of grain-free foods for pet parents looking for diets that more closely mimic the diets of wolves and lynxes. who are the. ancestors of dogs and cats. In addition to being grain-free, they typically have higher meat content and higher overall protein levels. • Limited Ingredient diets are for dogs and cats that have food sensitivities. In order to reduce the number of food sensitivity triggers, these foods are typically made with only one type of protein and/or proteins that are 1= common in pet foods. Many are also dairy-free and grain-free. • Human food Inspired foods are wet foods or treats with recipes that are similar to familiar human food recipes such as stews, souffles meatballs and biscuits. These foods have been significant drivers of growth for wet foods and treats. Overall pet food retail sales have only modest seasonality with the fourth quarter. which is when pet parents purchase more treats for their pets as holiday gifts. being approximately 6% higher than in the summer months when pets typically cat less. As treats grow to become a larger part of our business and as our overall business grows, we expect our business to reflect a similar seasonality. The cat litter market in the United States accounted for $2 billion in retail sales in 2014 and has grown at a CAOR of 4% from 2004 to 2014. It is currently dominated by synthetic, chemical-based litter solutions, though a number of alternative, plant-based litters have emerged in recent years. In 2012, we entered the cat litter market with a walnut-based cat litter product that does not contain any artificial or synthetic materials. We believe that efficacy in areas such as absorption and odor control, lack of dust, low tracking of litter and value will be important factors in the acceptance of alternative litter forms such as ours. In the future, we may selectively enter new categories that align with our mission a