Form S-1 Table of Content) allow us to accelerate the growth of ow newer product lines, as well as wet foods and treats, and cat foods overall where we have lower relative market share. We also intend to continue to expand our specialized product offerings. • We closely monitor the pet food industry and when we sec a promising product or diet type, we pursue it aggressively. Our newer food lines, which include BLUE Wilderness. BLUE Basics and BLUE Freedom. have higher revenue per pound and arc growing faster than our overall company average. The revenue per pound of the more specialized products (e.g.. breed-size specific and hairball management for cats) we introduce across our product lines and product types is typically higher than the average revenue per pound of exist int: products in ow portfolio. • As we cross-sell mom of our products to our user base and reach more cats where we have lower relative market share. our product mix will continue to shift towards wet foods and treats, as well as cat foods overall, which all have higher revenue per pound than our overall company average. Continue to Invest in New Growth Drivers ■ Funding growth Initiatives with a long-term view. With strong top-line growth, we expect to have significant scale benefits and operating leverage in our business in the future. We also expect significant cost savings from in-sourcing a substantial portion of our manufacturing with our Heartland facility as well as other facilities we may build or acquire in the future. In the near term, we plan to use these increased efficiencies to fund our growth initiatives to reach and feed more pets. • Crowing In select international markets. In 2014, approximately 3% of our sales were from outside the United States. Expanding our business in the 549 billion non-U.S. pet food market is an important area of focus for us, as other established premium pet food brands generate a significant percentage of their sales from internat