develop as a standalone company. We believe that no one else in the category approaches the scale of our paid customer acquisition efforts. Monetization expertise: On a brand-by-brand basis, we continually test and customize our offerings to determine which features to offer for a fee and which features to offer for free. Over the course of our operating history, these tests have helped us develop significant expertise in maximizing revenue while maintaining a brand's ability to attract new users and maintain a vibrant and active community of users. We believe that our approach to monetization is more sophisticated than any of our single brands would have been able to develop on its own. Ability to monetize through advertising: Given the significant size and diversity of our user base, advertisers could reach an average of approximately 59 million MAU across our brands for the quarter ended September 30. 2015. We offer advertisers the ability to customize their advertisements based on analytics we collect about user interests and behavior. We believe that our scale and analytics-driven marketing make us more attractive to advertisers as compared to our competitors. Commitment to product development: Each of our brands has a robust product roadmap. Product development and innovation are generally brand- specific and significant resources are devoted to constant improvements of our various products. Accordingly, we have multiple product development teams working at any given time on a variety of features at a breadth that, we believe, could not be replicated by any of our single brands as standalone entities. Shared teaming: While maintaining each brand's unique character, we facilitate knowledge and experience sharing across our portfolio in the areas of marketing and customer acquisition, monetization and product development each brand generally is responsible for its own progress in these areas, the ability for each to quickly leverage the successes