more active role. Convenience: The nature of the internet and the proliferation of mobile devices allow users to connect with new people at any time of the day. regardless of where they are. Depending on a person's circumstances at any given time, dating products can act as supplement to, or substitute for, the traditional means of meeting people. Wien selecting a dating product, we believe that users consider the following attributes: Brand recognition: Brand is very important. Users generally associate strong dating brands with a higher likelihood of success and a higher level of security. Successful dating brands typically depend on large, active communities of users. strong algorithmic filtering technology and awareness of successful usage among similar users. Successful experiences: Demonstrated success of other users attracts new users through word-of-mouth recommendations. Successful experiences also drNe repeat usage. Community identification: Users typically look for dating products that offer a community with which the user most strongly associates. By selecting a dating product that is focused on a particular demographic, religion, geography or intent (for example, casual dating or more serious relationships), users can increase the likelihood that they will make a connection with someone with whom they may identify. Product features and user experience: Users tend to gravitate towards dating products that offer features and user experiences that resonate with them, such as question-based matching algorithms, 104 Ta.bie.of_Contents location-based features, offline events or searching capabilities. User experience is also driven by the type of user interlace (for example, swiping versus scrolling), a particular mix of free and paid features. ease of use and security. Users expect every interaction with a dating product to be seamless, intuitive and secure. Our competitive advantages We believe the following attributes provide us with c