been able to tap into this audience rapidly over the last few years. Additionally, in previously desktop-oriented products like Match, the shift to mobile has led to increased usage of our products, as mobile users on average access our products at meaningfully higher rates than do those users who access our products on desktop. According to data obtained from mobile analytics firm AppAnnie. during the three months ended June 30 2015. we operated four of the top five revenue grossing dating applications across the Apple App Store and Google Play Store in North America. and three of the top five worldwide, in each case, pro forma for the acquisition of PlentyWish. which we completed on October 28, 2015. In addition. 102 Table of Content' according to AppAnnie. our Tinder product was the most downloaded mobile dating application in North America for that same period. Substantially all of our dating revenue is derived directly from our users. The significant majority of that revenue comes from recurring membership fees, which typically provide unlimited access to a bundle of features for a specific period of time, and the balance from a la carte features, where users pay a fee for a specific action or event. Examples of a la carte features include -Profile Pro," through which a user receives assistance with the preparation of a profile and "Ecost/TopSpot." which allows a user to gain increased exposure within the community for a fixed period of time. Each of our brands offers a combination of free and paid features targeted to its unique community. On a brand-by-brand basis, our monetization decisions seek to optimize user growth, revenue and the vibrancy and productivity of the relevant community of users. In addition to direct revenue from our users. we generate revenue from online advertisers who pay to reach our large audiences. In addition to our dating business. we also operate a non-dating business in the education industry through our ownership o