and maintain systems to protect the security. integrity and confidentiality of this information, but cannot guarantee that inadvertent or unauthorized use or disclosure will not occur or that third parties will not gain unauthorized access to this information despite our efforts. If any such event were to occur, we may not be able to remedy the event, and we may have to expend significant capital and resources to mitigate the impact of such an event, and to develop and implement protections to prevent future events of this nature from occurring. If a breach of our security (or the security of our vendors and partners) occurs. the perception of the effectiveness of our security measures and our reputation may be harmed, we could lose current and potential users and the recognition of our various brands and their competitive positions could be diminished, any or all of which could adversely affect our business. financial condition and results of operations. Unauthorized access of personal data could give rise to liabilities as a result of governmental regulation, conflicting legal requirements or differing views of personal privacy rights. Security breaches or other unauthorized access to. or the use or transmission of, personal user information could result in a variety of claims against us. including privacy-related claims. There are numerous laws in the countries in which we operate regarding privacy and the storage, sharing, use, processing, disclosure and protection of this kind of information, the scope of which are changing. inconsistent and conflicting and subject to diffenng interpretations. For example, the European Commission has proposed and is currently debating comprehensive privacy and data protection reforms in the European Union. certain developing countries in which we do business are currently considering adopting privacy and data 21 Table of Contents, protection laws and regulations, and legislative proposals concerning privacy and