Extract of Proposal to the John Templeton Foundation (JTF) This essay briefly describes key elements of a General Information Theory (GIT) project, using the format required by JTF. As such, it presents a type of "manifesto" for On (3 pages total). EXECUTIVE SUMMARY: Information wherewithal is our greatest adaptive tool. It underpins all current and future roles, whether in science, art, religion, society, or general evolution. No bigger science is possible past an effective — deeply meaningful — Information Science. Oddly, no true cross-disciplinary Information Science (IS) exists. Instead, a jumble of partial views prevail across diverse areas — Library Science, Shannon Information Theory, physics, biology, etc.. This muddled vista marks decades of en-cultured divisions with no shared "core informatics." This project addresses core informatics in a methodic study of Universal Theories of Information (UTIs) and root structures, and aims to initiate a cohesive informatics. The project focuses on the most difficult area — a priori genesis of meaningful information — to posit a firm base across diverse disciplines. This project requires focused research and outreach, such as: presenting at conferences, researching and publishing papers, writing popular articles/books, web videos, cultivating collaboration, and the like. The targeted goal is a robust theoretic and pedagogic base, with qualified contributors, well-positioned to initiate 21st century computational models. PROJECT ACTIVITIES: The core informatics anticipated by this project implies a Kuhn-like paradigm shift. Thus, the needed activities are diverse, with strategic and tactical facets. Also, as Philosophy of Information (proto IS) is a de novo discipline, no easily-named path exists for realizing that shift. As such, a largely opportunistic entrepreneurial perspective is needed. Strategic and tactical activities are as follow: First, strategic activities are of greatest potential bene