GATEWAY SCANDINAVIA Where the best corporations meet the best talent PROBLEM / THE MARKET The population of Europe is declining at the same time as the world is going through rapid digitalization. The demand for individuals with backgrounds or skill sets in Engineering, Math, Science, and IT is increasing. It is expected that Sweden alone will lack SO 000 engineers in 2020, and Europe overall will need S00 000 such people in 2020. Leaders at the World Economic Forum discussed challenges for the recruitment sector inherent in the world's rapid industrialization. Founder and CEO of the Forum, Claes Schwab, commented, 'I am convinced of one thing — that in the future, talent, more than capital, will represent the critical factor of production (Schwabs) As a consequence, competition for talented individuals worldwide is increasing, and multiple international companies are actively branding themselves as potential attractive employers at some of the world's best universities. Swedish companies do not yet brand themselves in this way at such venues. For example, only one Swedish company actively pursues students at MIT, and none actively engages with students at Stanford, Columbia, or Princeton Universities. However, companies such as Alibaba, McKinsey, Amazon, Facebook, and TATA recruit from these campuses. Furthermore, Swedish companies are increasing their presence in developing markets; in Asia, they indicate that their second biggest challenge when expanding is recruitment. THE SOLUTION GatewayScandinavia's ambition is to help Scandinavian companies brand themselves as attractive employers at some of the world's best engineering universities. Furthermore, the company aims to help Scandinavian companies recruit engineers to full-time and trainee positions in Scandinavia and to full time positions at these companies' local offices. GatewayScandinavia aims to assemble profiles and CVs of engineers on an easily accessible database for future sourcin