From: Tyler Shears To: Jeffrey Epstein <icevacation(k:gmail.com>, Richard Kahn < Subject: ORM Update 10/23/2013 Date: Wed, 23 Oct 2013 15:29:46 +0000 Hi All, Here is an update on where we are at and how things are progressing. You can see we are having great success in some areas, with others needing additional attention. Please review and let me know if you have any questions. Google (4 negative results - 0 negative auto suggest) The current search results for "Jeffrey Epstein" in Google are not what we want, but are definitely on the right track. I expect the mugshot image to get updated by Google within the next couple of weeks and Forbes to be on the same cycle. We are currently seeing the Woody Allen stories float to the top from 3-4 weeks ago, and our stories will be right behind it. The recent negative press is revitalizing some of the old stuff we have been working against. This is a very difficult case... please read further below about Indexing Times vs. Authority to understand more of the difficulties and challenges we face. Yahoo (0 negative results - 2 negative auto suggest) Yahoo is looking very good. The auto-suggest still contains 2 negative results but that is an improvement from the 5 negatives we started with. We are continuing to influence this by using artificial search traffic. Bing (2 negative results - 0 negative auto suggest), Bing results are better than before with Forbes being pushed to the bottom of the first page due to our Healthgrades, Twitter, and Linkedln profiles. Bing seems to really like the Telegraph.co.uk negative listing so we are looking at getting a new post on Telegraph.co.uk this month. Indexing Times vs. SERP Authority Websites that have more authority in Google take longer to get updated / swapped out. This is happening with our Business Insider image and Forbes post specifically. The recent news stories are also giving Google some grief in determining which stories to pick (since they are all new