13. Summary of the required budget. The project Time Cost in $ The "Conflict" project for 500,000 residents - southern region A month and a half 718,500 The "Conflict" project throughout Israel — the Jewish sector A month and a half 4,119,200 3 "End the conflict" rallies 2.5 hours X 3 1,062,000 The "Despaired" project — before the elections in Israel 90 days 3,069,600 Total 8 969 300 14. Notes. A. We will not begin a project until we have the full funding. B. All the messages and surveys are under the supervision of the Herzliya IDC, headed by Prof. Eran Halperin. C. The projects will be performed by leading professionals, and under the supervision of the Arik Institute. D. The list of the main professionals in our teams: The sition First and last name E-mail Phone number Scientific su . rvision Creative Brand s.ecialist Eran Hal. rin Romem Saran. a Atara Biller I I I I Media marketinl Coordination of strategy and tactics O . hir Shauman* Oshik Rushinek I Rall director Hemi Sal I Public relations Roni Rimon I Head director — Arik Institute Yitzhak Frankenthal I *Israeli — currently living in LA — media marketing specialist — Yitzhak's son (when Ophir was only 1 year-old his father, lieutenant colonel Sefi Shauman, had died at the Lebanon War in 1982. Yitzhak married Ophir's mother in 1983, when Ophir was 2 years-old). E. Since the media costs are the highest, and since it is difficult to trust the data regarding the costs, this is a trust-based position. Ophir, as one who lost a father and brother in the army, is committed to the project and has been with it since day one. Ophir had managed Israeli media systems and knows both digital and written media very well and also knows how to get the lowest prices from any media company. F. All of the professionals working on the project are not employed by the Institute and the Foundation. The only one on a payroll is Yitzhak Frankenthal, who receives only $15