1. Brief company history Please refer of details on the Phaidon website (www.phaidon.com) 2. Provide a brief description of the products and services that Phaidon provides Phaidon are engaged in the publishing and sale of books and digital products on the visual arts, lifestyle and culture throughout the world. 3. Please provide a brief description of Phaidon's customers/clients. Sales to customers are made via a number of 3rd party distributors located around the world. Customers are the traditional national bookstores, online retailers & independent bookstores but also non-traditional customers like museums & galleries. 4. How many active customers did Phaidon have as of 30 June, 2014? Please see attachment "Customer Information" Due to the seasonality of the industry, the customer numbers are customers that we have traded with during the period July 2013 to June 2014. Please be aware the way that an account/chain is structured can have an impact on the number of customers. For example, Barnes & Noble is a large national account in the US and they are invoiced centrally to one location and therefore count as one customer. In France the FNAC national account is invoiced locally so each individual store is a separate account. The FNAC chain therefore accounts for several hundred customers. Also not all distributors provide us with customer information (Roli - India, Bookwise - South Africa, Socadis - French Canada) The numbers do not include sales direct to customers via the Phaidon website 5. Geographical analysis Please see attachment "Revenue by region" 6. 2014 customers > 5% of annual net sales Please see attachment "Customer Information" 7. Competitors by main category of publication Please see attachment "Phaidon Competitors" 8. Relative Strengths History/legacy/reputation Brand Global sales & distribution network Strong product gross margin World class employees Financial backing Strong publication pipeline EFTA00583941