From: "G. Max" <IIMIMIMI=> To: Ted Waitt Subject: Re: GMAX Date: Sat, 01 Jan 4501 05:00:00 +0000 <html> That is absolutely hilarious - I thought I owned gmax - We definitely need to discuss terms. + I am a little concerned that you already appear to be on gmax 5.1 - gmaxl is so easily upgradable???<br> <br> At 09:31 AM 3/30/2004 -0600, you wrote:<br> <blockquote type=cite class=cite cite>Thought you'd get a kick out of this. The following is excerpts from an<br> email I received. We have a product line that uses your moniker. We<br> also have the trademark on GMAX, so we can discuss licensing terms tomorrow<br> :) <br> <br> See you tomorrow, god that sounds good to me. <br> <br> <br> <br> Enter the GMAX 2100. During the development of the 2100, Rikki and I coined<br> the term GMAX (Gateway Maximum Audio eXperience) as a way of describing to<br> the public the advantage of Gateway Audio.<br> <br> Since the launch of the GMAX 2.1, we have gone from a 22% attach on 2.0 to<br> 2.1 speaker upgrades to a 38% attach on 2.0 to 2.1 speaker upgrades, and we<br> have done this with no advertising to speak of. This product has a cost of<br> $29 and sells for $99.<br> <br> <br> Following the successful reception for the GMAX 2.1, we began development of<br> the GMAX 5100, a 5.1 surround product with unbelievable sound and value. <br> <br> Great brand touches for GTW, while promoting the GMAX name.<br> <br> <br> This is an exciting time, and I look forward to the challenge of growing<br> Gateway GMAX Audio to a $200 million dollar business by this time next year.<br> <br> <br> <br> PS, I listened to the GMAX 5.1's last week, and they really were<br> incredible. </blockquote></html> EFTA00581713